Nutella® is a famous hazelnut and cocoa spread sold in 75 countries.

Nutella® is a famous  hazelnut and cocoa spread sold in 75 countries.
 About 250 000 tons of Nutella® are produced each year.
Nutella® is representative of agrifood value chains. The food processing company Ferrero International SA
is headquartered in Italy and has nine factories producing Nutella®: five are located in Europe, one in
Russia, one in North America, two in South America and one in Australia. Some inputs are locally
supplied, for example the packaging or some of the ingredients, like skimmed milk. There are however
ingredients that are globally supplied: hazelnuts come from Turkey, palm oil from Malaysia, cocoa from
Nigeria, sugar mainly from Brazil (but also from Europe) and the vanilla flavour from China (the
manufacturer of vanillin is a French company that also produces in France). Nutella® is then sold in
75 countries through sales offices .
The location of production is close to final markets where Nutella® is in high demand (Europe,
North America, South America and Oceania). There is no factory in Asia so far because the product is less
popular (another Ferrero delicacy, the “rocher” is however more popular in Asia and manufactured in
India). In agri-food business value chains, there are more developing and emerging economies involved, as
can be seen with countries in Latin America and Africa in the case of Nutella®.

Nutella® is a registered trademark used for Spread Containing Cocoa and Other Ingredients and owned by
Ferrero S.P.a., P. Ferrero & C. S.p.A. (Piazza Pietro Ferrero).
Turkey (hazelnut)
Malaysia (palm oil)
Nigeria (cocoa)
Brantford,
Canada
Lithgow
Australia
China (vanillin)
Villers-Ecalles
France
Ferrero Group
Alba, Italy
Factories
Main international suppliers
Headquarters
Main sales offices
Los Cardales,
Argentina
Brazil (sugar)
Poços de Caldas,
Brazil
Alba and Sant’Angelo
dei Lombardi
Italy
Stadtallendorf
Germany
Belsk,
Poland Vladimir,
RussiaTAD/TC/WP/RD(2012)9